When we met Jerry O’Pry, President and CEO of Blue Magic, he needed to sell

67,000 Wheel & Tire Care Kits in 90 days or he was going to lose his job. That's right, he was in a pickle.​

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He owned a small company in a bad economy and he bet the farm on one great idea – The Blue Magic Supreme Wheel & Tire Care Kit. It’s everything you need to get sparkling wheels and shining tires, all in one box.

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He had just 3 months, so we put him on the road with a scrappy campaign idea to help save his job.

And guess what? It worked.