INTERSTATE BATTERIES // RESULTS
OUTRAGEOUSLY DEPENDABILITY was not only the brand idea, it served as a creative platform,
allowing us to maintain consistency across years of campaigns and varying marketing objectives.
+ Gave Interstate Batteries ownership of dependability – associating the brand driver more than any other competitor
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+ Grew brand equity by as much as +16% among target segments
+ Digital video delivered +385% above plan
+ Set a sales record 9 of the 12 campaign years
+ Multiple national, regional and local creative awards
+ 22 best-in-class recognitions by the DFW Interactive Marketing Association
SERVICE KING // RESULTS
Injected new life into a brand with a fairly flat and predictable growth curve.
+ Same store sales exceeded projections by +5.4%
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+ Mature markets showed healthy increases – S. Texas 12.3% YOY
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+ Acquisition markets experienced exponential sales growth vs. previous year – Phoenix +43.5% and Southeast US +42.3%
NOTHING BUNDT CAKES // RESULTS
+ Same store sales were up +18%, a full 8% over their self-described “aggressive” goal
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+ Social campaign increased Facebook fans by + 114% to 146K
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+ Unique website visits were up +48%
TACO CABANA // RESULTS
+ :15 TV flight brought same-store sales are up +5%, more than doubling the goal.
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+ Creative campaign reversed a negative year over year customer count with an increase in store traffic of up to + 3% during the promotional period.
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+ Sustained same-store sales increases of + 2.8%, beating the goal by 40%.
LONG COVE // RESULTS
+ Sold 40% of cottages and 100% of available home-sites by grand opening
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+ $57M sales in a 3-year time period
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+ Planned expansion of 400 homes based on success of Phase 1
Long Cove is a luxury second home community located about an hour from Dallas on Cedar Creek Lake.
Concepting began while it was still underdeveloped land and a vision in Don McNamara’s heart.
Strategically, it meant defining the brand, what it would stand for and for whom. Functionally, it meant
creating a logo, sales materials, a website, way finding signage, and more.
This wasn’t just about selling real estate, but rather a lifestyle. Creative focused on families spending time together and making memories. We specifically targeted our primary audience in high wealth neighborhoods with print, direct mail and even geo-targeted television. And finally, we leveraged influencers, bloggers, social media and personalized events to give our target that final push. The results started out remarkable
and went up from there.
