Everett most recently served as head Creative Director of the Dallas Cowboys and the Jones family.

He oversaw all things branding for multiple businesses within the organization. He also led a 

cross-functional think tank that focuses on developing unique branding for each year's campaign initiative that separates the Cowboys from the herd enabling them to be leaders and not followers of trends.

 

Everett has extensive experience in all aspects of branding including television, print, social, digital, out of home and more. Finding creative and unique ways to endear consumers to brands is his specialty.

 

Everett began his career at The Richards Group where he worked on accounts such as 

Cellular One, Texas Cadillac Group, T.G.I. Friday’s and Neiman Marcus Precious Jewels.

 

With an opportunity to gain experience on different clients, he left The Richards Group to work at DDB Needham, where he excelled on clients such as American Airlines, GTE, Phillips Petroleum, Tabasco Sauce, The Dallas Morning News, Hampton Inn, Embassy Suites, and FootAction USA just to name a few.

 

Five years later, he returned to his roots at The Richards Group, where he worked on Hyundai, Guaranty Bank, Comcast, uControl, WildBlue, AT&T, Wyndham Hotels & Resorts and Zeno.

 

After a ten year stint he joined Firehouse Ad Agency, a creative boutique, where he worked on Maggiano’s Italian Restaurant, Macaroni Grill, Interstate Batteries, ThyssenKrupp Elevators, Baylor Heart Hospital, FUEL Action Sports Apparel, Ammons Exotic Boots and Leather and Stripes Convenient Stores.

 

His last stop before being drafted by the Cowboys was with Main Event Entertainment where he delved into the corporate world to revitalize a struggling in-house ad department and lead a full rebrand of the company.

 

During his career he has been recognized for his creative work in national and international shows 

such as The One Show, CLIO, Communication Arts Advertising Annual, New York Art Directors Show, Print Magazine, the London International Advertising Awards, and many more.

 

Everett’s entrepreneurial mindset keeps him curious and fresh in his thinking and approach.

 

Everett is a Dallas native who currently resides in Frisco, Texas. He loves Dallas Cowboy Football, 

Thai food, and every second he spends with his wife Ginger and three children.