As I always look for new ways to get brand exposure ​for clients, the thought struck me to
redesign the NASCAR ​for Interstate. It was time to see what was really powering Kyle Busch to all
those victories. The debut of the ​new design couldn’t have gone ​any better. Kyle Busch won the
pole position and for the ​first time in eight years, a driver led the entire race start to ​finish. 

It was the first time in NASCAR that a car design did not just have a logo on the hood. Win-win.